NETTWERK DIGITAL MARKETING IN THE MUSIC INDUSTRY PDF

Nettwerk: Digital Marketing in the Music Industry SWOT Strengths: Visionary leadership Inventive marketing plan promoting bands Gives bands perceived ownership of . How is marketed in the digital age music? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in Internet-enabled social media environment.

Author: Shakashura Yozshuzahn
Country: Comoros
Language: English (Spanish)
Genre: Automotive
Published (Last): 25 March 2004
Pages: 489
PDF File Size: 2.50 Mb
ePub File Size: 18.87 Mb
ISBN: 564-1-81925-587-9
Downloads: 83452
Price: Free* [*Free Regsitration Required]
Uploader: Kigajora

Moving away from the infrastructure of the music business also meant having to do without the financial, logistical, and promotional power of the major labels.

Nettwerk Music Group has built on its basis a social, grassroots seller of music and artists, and has become one of the leaders in Internet-enabled social media environment. Comments 0 Please log in to add your comment. How Maeketing it Work?

Our members have signed just about every kind of deal imaginable. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Nettwerk: Digital Marketing in the Music Industry by Kathryn Gosik on Prezi

He encouraged file-sharing, digiral remixing of his artists’ songs and videos, and an environment in which the audience is the record company. This Works Better Than Hope How many years have you already wasted, hoping for success to fall from the sky and into your lap?

We have a special Studio Referral Program.

Moving away from the infrastructure of the music business also meant having to do without the financial, logistical and promotional power of the major labels.

If you don’t think our feedback helps you improve your music, ditto. Building brand recognition of Polyphonic 3.

Do I only get one chance to send my music? Can’t I just buy a directory or “tip sheet” and send my music to record companies myself?

But the new designer label contracts were needed if the digital assets were going to flow freely. Companies We’ve Helped Drive Forward. How is music marketed in the digital era? TAXI almost sounds too good to be true.

Visionary markteing Inventive marketing plan promoting bands Gives bands perceived ownership of their brand Weaknesses: Email marketing, blogging, social media, retargeting, online reviews, and loyalty programs.

That means that if you write your own songs, or you are the primary writer in your band, you can join TAXI.

Executing the model 1.

Nettwerk: Digital Marketing in the Music Industry Case Solution

It simply doesn’t matter how many submissions we get for a particular muwic. Need to develop and launch new revenue growth programs. Simply put – they trust our ears. Here’s How We Help You Constrain to simple back and forward steps. To nettwerk digital marketing in the music industry an alternative to the muscle of the major labels, the company is launching a venture capital project called Polyphonic. If you continue browsing the site, you agree amrketing the use of cookies on this website.

Delete comment or cancel. And the same goes for our unmatched customer service.

Nettwerk: Digital Marketing in the Music Industry Harvard Case Solution & Analysis

Build relationships with agencies and promotion companies to filter artists into 2. If you’re better at creating music than doing the work it takes to pitch your own music, then you probably need exactly what TAXI can do for you. Digitxl regret that we can’t give refunds based on financial difficulties, the inability to dedicate the appropriate time to writing and pitching your music through TAXI, outside success, the quality of your recordings or becoming discouraged if your music isn’t “there” yet.

Invited audience members will follow you as you navigate and present People invited to a presentation do nettwerk digital marketing in the music industry need a Prezi account This link expires 10 minutes after you close the presentation A maximum of 30 users can follow your presentation Learn more about this feature in our knowledge base article.

Posted in: Art