International marketing ⁄ Philip R. Cateora, Mary C. Gilly, John L. Graham. has spanned a range of courses in marketing and international business, from. 1 Jul INDICE: Part I – An Overview. Chapter 1 – The Scope and Challenge of International Marketing. Chapter 2 – The Dynamic Environment of. 18 Jan MARKETING INTERNACIONAL. Front Cover. Philip R. Cateora. McGraw-Hill Interamericana de QR code for MARKETING INTERNACIONAL.

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