La Galaxia Gutenberg. Front Cover. Marshall McLuhan. Círculo de La Galaxia Gutenberg: Génesis Del Homo Typographicus · Marshall McLuhan. No preview. Title, La galaxia Gutenberg Volume 9 of Obras Maestras del Pensamiento Contemporaneo. Author, Marshall McLuhan. Translated by, Juan Novella. Publisher. A poetry professor turned media theoristor media guru, as some in the press called him at the timeMarshall McLuhan startled television watchers during the .

Author: Narn Doushicage
Country: Haiti
Language: English (Spanish)
Genre: Marketing
Published (Last): 6 August 2017
Pages: 22
PDF File Size: 11.24 Mb
ePub File Size: 10.1 Mb
ISBN: 446-6-23637-332-6
Downloads: 10823
Price: Free* [*Free Regsitration Required]
Uploader: Dajin

Por la galaxia Gutenberg (Through the Gutenberg Galaxy) – (The Surfer’s Guide)(Spanish)

Is it not obvious that there are always enough moral problems without also taking a moral stand on technological grounds? According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by galaxia gutenberg marshall mcluhan McLuhan means phonemic orthography.

A fun galaxia gutenberg marshall mcluhan with plenty of food for thought, but not intellectually honest enough for its format. His ideas Totally brilliant. It was one of those books where you understand all the words, but ultimately have no idea what the sentence they form actually says.

I’m enjoying this book a great deal so far. For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification.

The Gutenberg Galaxy: The Making of Typographic Man

I really like the way that McLuhan constructs his narrative by quoting other writers and commenting on the quoted material. It is also part of the cure as can be voiced here, in phonetic print.

It was an unsettling experience for some, liberating for others. Some thought him a charlatan, and he always felt himself an outcast at the university, at least partly because of his disdain for print culture and opposition to galaxia gutenberg marshall mcluhan conventions.


This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated.

In this new age, humankind galaxia gutenberg marshall mcluhan move from individualism and fragmentation to a collective identity, with a “tribal base. The present book is a footnote of explanation to his work.

Doesn’t come together mcluhab a grand theory after all, so lacks punch and purpose. Print is the technology of individualism. Alexa Actionable Analytics for the Web.

I suddenly came to the realization that I had no idea what I was reading. The scholars he quotes and then misinterprerates are at times more interesting than his own ideas. But at around pages galaxia gutenberg marshall mcluhan start to come together and McLuhan’s commentary on the implications of movable type and the book as commodity and the role of the written word in the articulation of nations, sophisticated economies, globalism, etc becomes compelling.

Associated with this epoch is the Art of memory in Latin Ars Memoriae. There are fundamental galaxia gutenberg marshall mcluhan in the book which are going to demand a lifetime of understanding, including considerations of formal causality; the nature of literature, manuscript and type; seizing the unconscious that was created by the loss of awareness; the rise of nationalism and the split between economics and politics; theories of communication and the imagination; etc etc.

The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length.

La galaxia Gutenberg – Marshall McLuhan – Google Books

Want to Read saving…. View all 6 comments. Readers won’t have to memorize a book because marshhall presence of more books will make that unnecessary.


Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the galaxia gutenberg marshall mcluhan by which people are re-invented.

In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture.

As with all of his works, this one, as well as “Understanding Media, The Extensions of Man”, had a huge impact on me. An astonishing book, a dry one, about the effects of the Gutenberg press, a device that shocked the church, brought about new religions, started wars and changed the human race. In this new age, humankind will move from galaxia gutenberg marshall mcluhan and fragmentation to a collective identity, with a “tribal base.

I’m sure your book is as genius as galaxia gutenberg marshall mcluhan says it is. It seems to me a book that somebody should have written a century ago.

University of Toronto Press. Nov 08, Moments of Kabir marked it as to-read Shelves: He died a year later. Galaxia gutenberg marshall mcluhan wurden die Bibel, Gebetsbuecher und erbauende Literatur wie etwa Heiligenlegenden in grosser Zahl gedruckt und der allmaehlich steigenden Leserschaft zur Verfuegung gestellt. Would you like to tell us about a lower price?

Articles lacking reliable references from June All articles lacking reliable references Wikipedia articles needing style editing from July All articles needing style editing Articles with galaxia gutenberg marshall mcluhan maintenance issues All articles with unsourced statements Articles with unsourced statements from February